Organic cotton - the clue is in the name. It's lovely, breathable, natural cotton - just grown organically! Conventional cotton is a great fabric in terms of versatility and biodegradability, but its production uses 10-16% of the worlds pesticides, along with a vast amount of water. Organic cotton, on the other hand, is grown without pesticides, so the farmers and environment aren't exposed to harmful toxins. It also takes less water to grow organic cotton. At ATRIUM we actively seek out organic cotton over its less sustainable sister. We're commited to transitioning to 100% organic cotton in all brands we source by 2021.